Homes as a fashion accessory
An odd phenomenon has been happening with the relationship between your sweater and your home. Quickly changing trends in the fashion industry are starting to influence (and shift) trends in the real estate market. Why? Because more than ever people see their homes as a reflection of themselves (and their style), because of this, homes have become more of a fashion statement than simply a place to live.
Let’s back up and take a look at fashion before we jump into how it’s affecting the sale of your home. Western culture is placing more and more importance on visual aesthetic and high fashion, and the market has been responding to this with something called fast fashion. Stores like Forever 21, H&M, Zara, etc., deliver current trends, quickly and cheaply, capturing designs as soon as they hit the catwalk, and delivering them to stores where they are highly accessible to anyone, regardless of age or income. This has done more than transform street fashion, it’s transformed a consumer’s expectation.
Your Home, A Catwalk
Buyers now expect a similar accessibility to the beautiful things they see in magazines today. Real estate is far from any exception. And like apparel, interior fashion is moves fast! Staging your home with fashionable, high-end furniture won’t only capture a buyer’s eye, it will satisfy the growing need to make the once-aspirational their now-reality. It’s not just a bonus anymore, it’s become the norm.